Driving Growth in Agricultural Technology

Market development is at the core of our mission to support businesses in the agricultural technology sector.

We understand that a successful market strategy goes beyond products – it’s about building reliable, long-term partnerships and a future-ready sales network.

Our expertise spans agriculture technology, commercial vehicles, and viticulture. Whether you’re entering a new market or enhancing your current presence, we deliver solutions tailored to your business needs.

Market segments

Agricultural machinery & technology

Commercial vehicles & municipal technology

Viticulture technology

Why Choose AGRITECHCON?

With over 30 years of experience in the agritech sector, AGRITECHCON brings:

A network of premium clients and trusted dealers across Europe.
Expertise in building sustainable and profitable sales structures.
Discreet and confidential processes ensuring alignment between all stakeholders.

Let us help you develop a focused, motivated, and exclusive dealer network. Together, we’ll create opportunities that drive profitability and long-term success.

Our Market Development Process

Sales Excellence Process Optimization

Our Market Development Process begins with optimizing sales excellence. We analyze the current sales structure to evaluate the effectiveness of sales channels, market performance, and internal and external processes. This includes assessing reporting tools like CRM systems, forecasting methods, and employee involvement to create a future-ready and efficient sales framework.

Market Entry Strategy

This involves a thorough analysis of market trends, customer preferences, and technological demands. Based on this analysis, we develop a tailored strategy for market entry, including a detailed roadmap for implementation. We identify the most suitable distribution partners for your products and guide you through every step of the process, from selection to finalizing agreements.

Discreet and Transparent Processes

We implement a discreet and transparent process to align the interests of all stakeholders. We analyze the current market scenario, define dealer standards that meet both client and dealer expectations, and identify the best partners for future collaboration. Through negotiation and contract finalization, we ensure that the partnership is built on mutual trust and profitability. Once established, we support the transition with a roadmap for collaboration and continuous improvement, ensuring sustainable success for your business.

Our Way of Working Will Be Your Success

Our know-how for your growth – we call it DISCRET

Our approach is built on a solid foundation of trust, transparency, and dedication. We call it DISCRET- a method that reflects our core values and ensures that our partnerships thrive and lead to success.

Demand

Analysis of current situation.

Identification

Development of dealer standards.

  • Customer & Dealer perspective
  • Client expectation

Search & Select

Defining overall strategy for market area.
Identifying the best partners for future.

Communication & Confirm

 Intensive feedbackbased process.

Results

Dealer matching & ranking.

Elect & Execute

Contact dealer principals, negotiation and contract signing. 

Transfer

 A roadmap, first steps, start of collaboration, review & adjustment.

To build a good team, you just need to choose the right ones.

We will work with you to find the best employees for your company.